American Hartford Gold 

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American Hartford Gold Review

American Hartford Gold
  • Fees Score - 100%
  • Reputation - 100%
  • Customer Service - 98%
  • Education - 95%
  • Ease of Purchase - 97%


American Hartford Gold may be one of the new companies to the gold ira market, but they have worked tirelessly to build up their reputation. They have very high scores with the likes of Trustpilot and are the highest listed gold company on the inc5000. General feedback does suggest that they are slower than Goldco and Augusta in processing orders.

American Hartford Gold Logo_webp

In this American Hartford Gold review, I will take a comprehensive look at one of the best gold ira companies you can deal with when it comes to investing in gold and silver or other precious metals when wanting to start a gold ira account.

American Hartford Gold is a precious metals company that is family-owned and based on Olympic Blvd in Los Angeles, California. They have a strong focus on helping families, as well as individuals, protect their retirement savings and diversify their wealth through gold IRAs and silver IRAs.

They are currently the number one ranked gold company in the Inc5000 for 2021 and have some of the best reviews online, from previous customers, especially on Trustpilot.

They are a leader in asset diversification with gold IRAs and physical metals purchases. As a family-owned company, they are perfectly positioned to help individuals and families invest and secure their financial future through gold and silver investments. American Hartford Gold Group, in my opinion, is one the best providers within the precious metals ira industry.

Visit AHG site

American Hartford Gold – Here Are The Key Takeaways

Key Features-Pros
  • Endorsed By by Bill O’Reilly, Rudy Giuliani, and Rick Harrison from Pawn Stars
  • 5/5 on Trust Pilot from hundreds of customers
  • Price Match Guarantee
  • Low minimum investment required for precious metals ira $10,000
  • Number 1 ranked gold company in Inc5000
  • No pricing is listed on their site
  • No option to add anything other than gold and silver to your precious metals ira
  • Does not provide overseas shipping

Full Overview

All of the staff of gold investment company American Hartford Gold, standing outside their offices at 11900 W Olympic Blvd # 750, Los Angeles, CA 90064, United States
All of the staff of gold investment company American Hartford Gold, standing outside their offices at 11900 W Olympic Blvd # 750, Los Angeles, CA 90064, United States

The company was established back in 2015 and had been operating out of Los Angeles during that time. They aim to help regular Americans invest in precious metals, even those without a strong financial background.

Sanford Mann, the Chief Executive Officer, has worked in the precious metals industry for over a decade. Scott Gerlis, the company’s president, also has over a decade of experience in silver and gold. They operate with the needs of investors in mind.

Convenience is everything nowadays; this is something American Hartford Gold is well aware of. They will deliver your precious metals straight to your home, or they can deposit them into a 401(k), IRA, or TSP account of your choosing. They also promise their clients that they only sell silver and gold of the highest quality. They also include a 100% satisfaction guarantee, meaning you can get a refund or replacement if you aren’t satisfied with your purchase.


American Hartford Gold offers a 100% FREE IRA Rollover and free maintenance storage & insurance for up to 3 years, depending on your investment (over $50,000). They are not clear on the fees for investments less than $50,000

The fees they charge for non-IRA purchases are unclear, as they don’t provide the information on their site and will discuss it with you at the time of purchase.

Custodian and Storage

American Hartford Gold has partnered with Equity Trust, which is a renowned self-directed IRA provider for custodial services. You will have to pay gold ira storage fees, which will vary depending on which storage option you choose.

In terms of storage options, investors have a choice of 3 storage options:

I. Delaware Depository. Suppose you choose to store your IRA-approved purchases with the Delaware Depository Service Company. In that case, the facility is located in Wilmington, Delaware and both segregated and non-segregated storage are available depending on your preference.

II. Brinks Inc. If you choose to store your IRA-approved physical metals with Brinks Inc., facilities are located in Salt Lake City, Utah, New York City, and Los Angeles. Segregated and non-segregated storage options are available at all 3 Brinks facilities.

III. International Depository Services (IDS) If you choose to store your IRA-approved metals with International Depository Services, keep in mind that it has facilities in Dallas, Texas, and New Castle, Delaware. Only segregated storage is available at both of these facilities.


american hartford gold website screenshot

American Hartford Gold has many years of endorsement and loyal association with Bill O’Reilly, America’s popular news-making radio and television personality. Rudy Giuliani, the former Mayor of New York, also endorses them, as does Rick Harrison from TV’s Pawn Stars.

Reviews From Third Parties

When you look online at American Hartford Gold’s reviews overall, customers are generally thrilled with their experience.

They have a rating of A+ with the Better Business Bureau (BBB) with a score of 4.92/5 from 194 reviews as of 2nd June 2022. I looked at each one of the American Hartford Gold complaints listed, and everyone was resolved to the customer’s satisfaction.

American Hartford Better Business Bureau profile

With Trustpilot, American Hartford Gold has a rating of 5 out of 5 stars with over 1000 customer reviews, the highest of all gold ira providers.

American Hartford Gold TrustPilot score

They have a AA rating from the Business Consumer Alliance.

American Hartford Gold BCA profile

Customers are particularly happy with how easy it is to acquire precious metals from AHG. American Hartford Gold has spent time making its process and how knowledge a major factor of the company. Most say that they happily recommend the company to their family and friends looking to get started with American Hartford Gold IRA investing.

Customer Service

The company provides plenty of general information about gold IRAs on its official website, which is a testament to its customer service. If this is a new type of investment for you, they have provided catalogues on the site and the following resources: A wealth of gold market news articles. Expert analysis and fact sheets about precious metals such as silver and gold.

You also have the option to call to ask questions, use the online chat to communicate with a representative, or complete a brief form to receive your free investment guide via email. The guide answers common questions about establishing a gold IRA and purchasing precious metals as an investment.

American Hartford Gold 2022-Guide-bundleVisit AHG site


American Hartford Gold offers up to $5,000 in free silver and up to three years of IRA fees waived for purchases over 100k. First-year IRA fees are waived for purchases over 50k. Up to three years of free storage.

This offer of free silver may not last long, so if you are interested in adding to your IRA account, American Hartford Gold recommends you speak to them soon before the offer is removed.

In addition to the free silver, they also offer a buyback commitment. If you are looking to sell precious metals that you have bought from them in the past, they encourage clients to contact them first to discuss.

How to Open a Precious Metals IRA

Opening an account requires some simple paperwork, transferring funds, and selecting your preferred silver and gold. To ensure security, privacy, and a complete understanding of the process of setting up your gold ira, an account executive will provide you with all the assistance you need.

American Hartford Gold reviews your existing retirement account and investment portfolio if you want, and they respond to all questions, and no question is too challenging for them to answer.

Opening a Precious Metals IRA With American Hartford Gold involves 3 stages:

Step 1: Opening a Self-Directed IRA – Opening your self-directed IRA is the first step to investing. The company tries as much as possible to make the entire process as easy and painless as possible, especially when it comes to costs and fees. You can roll over all types of retirement accounts such as 401(k)s 403(b)s and TSPs to a Precious Metals IRA with American Hartford Gold.

Step 2: Fund Your Precious Metals IRA –American Hartford Gold has made it easy to fund the IRA once it is opened. If it is a new account, all you have to do is transfer the funds to the company in a way that’s convenient to you. Talk to one of the company’s accounts executives when rolling over your existing IRA to ensure that all the required steps are followed to completion.

Step 3: Purchase Precious Metals – Once your account has been funded, you are now ready to purchase gold and silver coins from them. To choose among the numerous approved gold and silver, call your account executive to help with your selection. The American Hartford Gold account executive will make sure that the rollover or transfer is done properly and on time.

Visit AHG Site

Precious Metals Offered

Image of the four main gold coins allowed in a Gold IRA

IRA-Approved Gold Investment Products – When setting up a new gold ira account you have to use the highest quality gold in line with IRS rules. Here is a list of physical gold American Hartford Gold recommends you add to your retirement account.

– Australian Wildlife Gold Coin- 2021 Canadian Gold Buffalo Coin- 2018 Canadian Gold Buffalo Coin- 2015 Canadian Gold Polar Bear & Cub Coin- 2014 Canadian Arctic Fox Coin- 2013 Canadian Polar Bear Coin- Canadian Gyrfalcon Coin- Canadian Gold Maple Leaf Coin- American Gold Buffalo Coin- American Eagle Proof- Valcambi Combibar- 1 oz. Gold Bars.

silver coins allowed in IRA

IRA-Approved Silver Investment Products – If you want to diversify your retirement account further, American Hartford Gold offers the option of silver IRAs. Here are the silver bullion coins they provide.

– Silver Canadian Polar Bear- Silver Canadian Maple Leaf- American Silver Eagle- Australian Wildlife Silver- Canadian Gyrfalcon- Canadian Buffalo 2021- American Silver Eagle Proof- 2014 Canadian Arctic Fox- 5 oz. America the Beautiful- Silver 10 oz. Bar- Silver 100 oz. Bar- Valcambi Combibar

Final Benefits and Downsides

The Benefits:

– Quality Customer Service: American Hartford Gold offers 24/7 customer support to attend to potential investors’ and existing clients’ inquiries and concerns. The customer service department ensures that you have a great experience working with the company.

–Buy Back Commitment: American Hartford Gold allows clients to sell their precious metals to them first, without any extra liquidation fees.

– Professional Handling and Shipping Services: American Hartford Gold follows standard protocols to protect your precious metals’ integrity, value, and structure. Each shipment is double-checked before it is shipped to the client.

The Downsides:

– Fees not stated explicitly online

– Little information is provided about the organization’s actual business practices

– Prices are not listed on their online product catalog.

– Their education program is not as extensive as Goldco for that matter.

American Hartford Gold V Goldco Comparison

American Hartford Gold Goldco Winner
Fees 100/100 97/100 American Hartford Gold
Reputation 100/100 96/100 American Hartford Gold
Customer Service 98/100 98/100 Shared
Customer Education 95/00 97/100 Goldco
Ease of Purchase 97/100 99/100 Goldco
Overall 98/100 97/100 American Hartford Gold

When it comes to comparing American Hartford Gold with Goldco, there is very little in it. Both companies offer very good customer service. Both have very competitive pricing. For me AHG edges ahead of Goldco because of their reputation with customer reviews and within the industry as a whole.

Final Verdict

Savvy investors understand that the best way to protect their assets is by having a diversified portfolio that remains stable in the long run.

Precious Metals IRAs are one way to achieve this. American Hartford Gold can help you set up a Precious Metals IRA, and their experienced representatives are always ready to help you throughout the process.

Whether you want to invest in silver, gold, or both, AHG can pair you with the right product, and it offers highly competitive prices.

The reviews that AHG has received have also been of high quality, with literally thousands of customers giving them the highest marks possible. They do work hard to provide the best customer service they can, which is commendable. A few little things are a slight let down, such as a lack of pricing information and fee structure. But besides these things, they are certainly and firmly in my top three best gold ira companies.

Visit AHG site

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About the author

Nathan Tarrant

Nathan has worked in financial services, marketing, and strategic business growth for over 30 years. He was the founder and COO of a Queens award-winning financial services company based in the UK.

He operated as a financial & alternative investment advisor to delegates of the UN, World Health Organization, and senior managers of Fortune 500 companies in Geneva, Switzerland, after the 2008 financial crash.

Today he is head of operations and marketing for Alphascend Capital Group based in Virginia.


We are required by the FTC to inform you that the content on this website is not financial advice and should not be viewed as such. When it comes to investing of any type, you should always do your own research and speak with a professional financial advisor before making any decisions financially. The owners of this website may be paid to recommend Goldco or other companies. The content on this website, including any positive reviews of Goldco and other reviews, may not be neutral or independent.

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