Raise Funds with Equity Crowdfunding: A New Way to Invest

equity crowdfunding

Only 2% of investment opportunities reviewed by FundersClub end up on their site. Such strict selection highlights the quality of equity-based crowdfunding. Thanks to the Jumpstart Our Business Startups Act (JOBS Act) in 2016, more people can join in. This has fueled the growth of online platforms like StartEngine and FundersClub.

Equity crowdfunding changes investing by opening it up to a wide range of people. This includes both experienced and new investors. You can find various projects online, from startup shares to real estate. But remember, there are risks like losing all your money, slow cashing out, and your shares becoming less valuable over time.

Before you jump into equity-based crowdfunding, think about the possible gains and the risks. Once you put your money in, you usually can’t easily take it back out. Make sure you do your homework before choosing where to invest. The JOBS Act has made it possible for more people to join in, not just those with lots of money to spare.

Key Takeaways

  • Equity-based crowdfunding allows a diverse range of investors to participate in startup funding.
  • Platforms like FundersClub and StartEngine are pioneers in the online investing space, setting high standards for investment opportunities.
  • Changes in the JOBS Act since 2016 have broadened investor access, enhancing public capital raising efforts.
  • Investment crowdsourcing offers potential high returns but also comes with significant risks, including illiquidity and share dilution.
  • Diversifying investment options include equities, real estate, and debt, catering to varied risk appetites.

Understanding Equity Crowdfunding

Equity crowdfunding lets companies and entrepreneurs get money from a lot of people online. These people, or backers, invest small amounts of money. In return, they get a stake in the company. This can cover areas like equity (ownership), real estate, and debt. Since the JOBS Act, more people can invest, making it easier for companies to get money.

What is Equity Crowdfunding?

With equity crowdfunding, many people invest together. They then become part owners of the company. In the U.S., companies can legally get up to $5 million this way within a year. Anyone can invest, not just wealthy people. This opens up investing to more folks.

How Does It Work?

There are special websites where you can find investment opportunities. You can put in as little as $100. You don’t need perfect credit, but it should be decent. The interest rates on these investments can vary a lot, and the platforms take a cut of the money raised, along with a few other fees.

Key Players in the Market

Big platforms like StartEngine and FundersClub help startups get going. They have high ratings because they do a good job. Crowdfunding lets companies get money without giving up too much control.

Equity crowdfunding is a great new way for entrepreneurs to get the money they need. It changes the investing game, offering new opportunities for both sides. It’s a win-win for everyone.

Statistics Details
Funds Raised Limitation Up to $5 million in a 12-month period
APR Rates 15.22% to 99.90%
Credit Score Requirements 625 to 660
Investment Entry Threshold As low as $100
Platform Fees 5-15% of raised funds plus additional fees
NerdWallet Ratings 4.5 to 5.0 out of 5

The Rise of Equity Crowdfunding Platforms

Equity crowdfunding is changing how we deal with money. It’s all thanks to online platforms like StartEngine and FundersClub. These sites let anyone invest in new businesses. This means that startups can find the cash they need to get off the ground. It’s making investment more equal for everyone.

equity crowdfunding services

Popular Platforms for Equity Crowdfunding

StartEngine and FundersClub carefully pick which projects to show you. StartEngine is all about being open to everyone. It recently got SeedInvest to look into projects closely. This helps investors feel more secure about where they put their money.

FundersClub focuses on finding promising new businesses. Thanks to these platforms, many startups have grown to be worth over a billion. Investors like them because they’re trustworthy and successful.

Platform Fees and Costs

There are fees to consider with equity crowdfunding. StartEngine and FundersClub charge a bit of the money you help raise, plus other fees. This money is used to make sure the investments are safe and well-promoted.

Other sites like LendingClub and Prosper work differently. They deal more with loans and have their own costs. It’s important to know these details to make the most of your money.

Platform Primary Focus Fees Charged
StartEngine Equity Crowdfunding Percentage of funds raised, listing fees
FundersClub Equity Crowdfunding Percentage of funds raised, service costs
LendingClub Debt Financing Origination fees, service costs
Prosper Debt Financing Origination fees, service costs

The growth of equity crowdfunding is huge, with projections to near $200 billion by 2025. This industry is booming, offering chances to both startups and investors. This growth is fueled by new ideas and supportive laws.

Benefits for Investors and Entrepreneurs

Equity crowdfunding helps both investors and entrepreneurs. It uses a wide audience to raise funds. This makes investing easier and more open to everyone.

Lower Barriers to Entry

Equity crowdfunding lowers the bar for new investors. You can start with small amounts, and you don’t need a lot of money. This change welcomes investors of all types, opening doors to new markets.

Diversification of Investment

This method lets you invest in many startups and small businesses. You can choose from different fields like tech or real estate. By spreading investments, you lower the chance of losing a lot if one fails.

  • Investment in multiple businesses for portfolio diversification
  • Small investment opportunities with lower financial risk
  • Tax incentives for reinvesting earnings in other companies

Testing Market Demand

For entrepreneurs, crowdfunding is great for testing ideas. It allows them to see if their product will sell. This feedback is crucial for improving their business and winning over early supporters. And, a successful campaign also serves as free marketing.

Platforms like Trendscout match entrepreneurs with angel investors. This partnership helps startups grow. It also aids investors in finding new and promising ventures easily.

Risks Involved in Equity Crowdfunding

Equity crowdfunding is a new and exciting way for businesses and investors to connect. But, it also comes with risks. A big one is that startup investments often fail. This means you might not get back the money you put in.

investment risks

It’s also important to know that investments made in this way can be hard to turn into cash quickly. That’s because the shares you buy are not easy to sell right away. This could limit your options for getting your money back.

Fraud is another issue to watch out for. Because of how equity crowdfunding works, there could be more chances for people to trick investors. While laws are in place to protect, it’s smart to do your own research to stay safe.

Investing this way doesn’t usually mean you lose control of a company. This happens more often with traditional big investors. But, failing startups and hard-to-sell shares can still be tough issues to deal with as an investor.

So, before you consider putting your money into equity crowdfunding, it’s key to know the risks. Like the chance you might lose all your investment, startups can fail, and it’s hard to get your money out quickly. Being aware of these downsides is crucial.

Equity Crowdfunding and Regulatory Landscape

Equity crowdfunding is overseen by the Securities and Exchange Commission (SEC) and shaped by the JOBS Act. These rules make sure things are clear, protect investors, and keep the market fair. As of 2021, the global equity crowdfunding market has hit $1.1 billion. This shows how important rules are in this fast-growing area.

regulatory compliance in equity crowdfunding

Importance of SEC Regulations

The SEC’s rules aim to make investing fair and clear. Startups must share detailed info and their finances with you before getting your money. Following the SEC’s rules also cuts down on the chances of someone tricking you into a bad investment. Platforms help by checking up on companies to make sure they are following the rules, which protects you.

Implications of the JOBS Act

The JOBS Act started in 2012 and made it easier for anyone to invest online. It lets a bigger group of people join in, not just the rich. It also put limits on how much a company can raise and how much you can invest. This helps keep things safe and fair, so everyone plays by the rules. Because of this Act, investing online has grown, helping more startups get off the ground.

Types of Investment Opportunities

Equity crowdfunding lets you invest in many things, spreading your money across different types of assets. This helps you reach your financial goals while managing the risks you are willing to take.

Equity Investments

When you join equity crowdfunding, you buy shares in a startup. These shares mean you own a part of the company. You get a share of the profits, either as dividends or when you sell your shares for more. This method makes it possible for small and big investors to help startups grow. There’s a chance you might make a lot of money, but there’s also risk, such as losing your money or having your shares lose value as more people invest.

Debt Investments

If you prefer loaning money, there’s debt financing. You get interest payments back instead of shares in the company. The returns can be better than usual loans, but there’s more risk since these are not traditional loans. Platforms like LendingClub and Prosper help you with these debt investments. It’s a way to support new businesses while making some money yourself.

Real Estate Investments

Crowdfunding real estate has become a big hit. Many people invest together in projects like building new properties or buying existing ones. This way, you can be part of the real estate market without needing a lot of money. Your profit comes from rent or when the property value goes up, which you share with the other investors.

Here is a quick comparative look at these investment options:

Type Definition Potential Returns Risk Level
Equity Investments Buying shares in a startup High (dividends/capital gains) High (investment loss, dilution)
Debt Investments Lending money for interest Moderate to High (interest payments) Moderate to High (default risk)
Real Estate Investments Crowdfunding property projects Moderate (rental income/appreciation) Moderate (market risk)

These investment options help you shape your financial future. They offer different approaches to growing your money, from startup shares to real estate projects, through equity crowdfunding.

Steps to Get Started with Equity Crowdfunding

Starting with equity crowdfunding means you need a plan and to learn a lot. You must understand the many places to invest and different ways to do it. This lets you choose wisely and lower the risks well.

Choosing the Right Platform

The first big step is picking the best place to invest. There are more than 50 places to choose from. Each one has its own benefits, costs, and deals. Make sure to check their fees, how reliable they are, and the types of companies they help.

Some fees can be as high as 5% of what you raise. Yet, you might get more careful checks or more information from others.

Evaluating Investment Opportunities

After you pick a platform, it’s time to look at what to invest in. You should look closely at what the businesses do, who runs them, and the risks. Look hard at how much you could make back.

Investments can offer different chances to earn, from 20.00% to nearly 100.00% in return. Also, make sure it fits your plan for investing in startups.

Conducting Due Diligence

Due diligence is key in this type of investing. You need to check a company’s finances, if they follow the rules, and how much they might grow. Pick platforms like StartEngine and Wefunder that check things first. This helps you find good chances to invest up to $5 million in a year.

Knowing your credit score needs, which can be around 625 and 660, is also important. It helps you prepare for the financial risks of investing in startups.

Pros and Cons of Equity Crowdfunding

Equity crowdfunding is drawing interest from both investors and entrepreneurs. It lets investors earn big returns from small initial investments. For startups, it’s a quick way to find funding without risking their assets. It speeds up the process and confirms the market’s interest.

Online platforms help entrepreneurs reach more people than ever before. This can lead to successful funding. It also opens up investment to non-traditional investors.

But, equity crowdfunding comes with its downsides too. Current investors may see their ownership of a company drop as new investments dilute their shares. There’s also the high risk that the startup might fail, leading to a complete loss of their investment.

Selling off shares is tough, making it hard for investors to get their money out when they need it. And despite improvements from the JOBS Act of 2012, there’s still a chance you could run into fraud.

“The United States’ JOBS Act was a landmark in equity crowdfunding regulation, enabling participation and setting limitations on fundraising amounts and investments.”

For those looking to raise funds, equity crowdfunding has its benefits and challenges. Gathering funds can be hard and time-consuming. Entrepreneurs have to be willing to give up a part of their company, which might affect how they control their business.

Here’s a quick look at the good and bad of equity crowdfunding:

Pros Cons
Potential for high returns Risk of equity dilution
Expedited funding route High risk of company failure
Market demand validation Low liquidity for investments
Access to large audience Potential fraud schemes
Includes non-accredited investors Time-intensive fundraising efforts


Equity crowdfunding is changing how startups get money. It lets them connect with a wide range of investors online. This mix of people, from professionals to others, makes investing fairer and more open. It means anyone, expert or not, can invest in exciting new ideas.

Companies can now share their projects widely and find funds easily. This method also lets more people help choose what projects get support. And it’s less of a hassle for the company, without the usual tough questions from big investors.

But, like any investment, it comes with risks. If a start-up turns into a huge success, everyone wins big. Yet, there’s always the chance they might not make it. Investors need to know they could lose their money, and there’s a risk of fraud, even with rules to help protect them.

The world of equity crowdfunding is still growing, guided by laws like the JOBS Act. These laws protect investors and control how much a company can raise. With millions already spent and big successes, it seems more people might turn to this way of getting new projects off the ground. However, anyone thinking of taking part needs to be careful. It’s about weighing the chances of success against risks to make a smart choice.

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About the author

Nathan Tarrant

Nathan has worked in financial services, marketing, and strategic business growth for over 30 years. He was the founder and COO of a Queens award-winning financial services company based in the UK, and a capital investment company in Virginia USA..

He operated as a financial & alternative investment advisor to delegates of the UN, World Health Organization, and senior managers of Fortune 500 companies in Geneva, Switzerland, after the 2008 financial crash.

As an avid investor, especially in alternative investments, he runs this blog Altinvestor.net, sharing his growing experience and views on alternative investments. You can see Nathan's full profile at his personal website nathantarrant.com
You can read his full bio on our about us page

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